The golden ratio can work a bit like the rule of thirds: It can be a compositional convention or guide, but not a hard-and-fast regulation about how you should structure your work. You can use the golden ratio to help guide you. “On a graphic that might be pretty busy, so placement is everything,” says graphic designer Jacob Obermiller. You can create a poor design that still conforms to the golden ratio, but you can use the golden ratio to inform your composition, to help you avoid clutter and create an orderly and balanced design. There’s no evidence that use of the golden ratio is better than use of other proportions, but artists and designers are always in the business of creating balance, order, and interesting composition for their work.Īesthetics and design don’t adhere to strict mathematical laws.
Phi allows for efficient distribution or packing, so leaves that grow in relation to the golden ratio will not shade each other and will rest in relation to one another at what is known as the golden angle. Tree leaves and pine cone seeds tend to grow in patterns that approximate the golden ratio, and sunflower spirals and other seeds tend to hew close to phi. Phi does show up in other aspects of nature. It’s true that nautiluses maintain the same shell proportions throughout their life, but the ratio of their shells is usually a logarithmic spiral, as opposed to an expression of phi. Some seashells expand in proportion to the golden ratio, in a pattern known as a golden spiral, but not all shells do. The proportions of nautilus shells and human bodies are examples of the golden ratio in nature, but these tend to vary greatly from one individual to the next. Golden ratio enthusiasts argue that the golden ratio is aesthetically pleasing because it’s common in the natural world.
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